Technology for Everyone

At LASER, we pride ourselves on being Australia's home-grown Consumer Electronics success story. Since our inception in 1987, LASER has remained a steady, reliable, and trusted brand to Australian consumers and our retail partners alike, focused on delivering high quality and affordable technology. We are proud of the role we have played over four decades in educating Australians on new technology, trends and standards, and the importance our affordable but reliable products play in encouraging people to try new technology, often for the first time. While these products have changed and evolved over time, our commitment to providing high quality technology that is widely available and affordable remains at our core.